The image above is advertising that if you simply sprinkle Sensa on your food you will feel full, lose weight, and look like the photo. Companies know that a majority of people are willing to pay money for anything that guarantees limited effort and quick results. Especially when it comes to weight loss. The advertised photo clearly states “ Get a gym body without going to the gym,” when clearly the woman photographed has muscle definition and is toned. Which in order to achieve, you must workout and use weights. However the photo is implying that if you simply sprinkle some shit on your food, you will drop 30 pounds and look amazing. That's what we all want right? The photo above is misleading and can trigger many emotions. Obviously the photo is unrealistic, and down below I have provided a link that shows the company under fire for false advertisement; in which Sensa had agreed to make changes to their advertisement. I do not know if it ever happened, Sensa is an old product from what I remember, but it sure as hell was popular in the past.
Washington times Feb 11, 2017.
The image above I am sure looks familiar. It is of one of the many protests in California about Planned Parenthood. The women shown in the photo look concerned, and are wanting to share their opinion. The thing that got my attention most is that a majority of their signs say “pray,” which to some people it could come across as if you are in favor of Planned Parenthood, you are not religious, nor do you value God. That is not the case, many men and women rely on PP for medical services, whether they are religious or not. This photo alone could trigger many emotions including fear, anxiety, and to some happiness. One could say that the photo is empowering and brave, or even gracious that people are standing up for their beliefs. On the other side of the fence, many would argue that it is wrong and misleading. Just because you believe in equality for all people, it does not make you less religious or a sinner. PP is a clinic that provides so much for so many people. No one should have a voice when it comes to choosing what you do with your body. For many people in this situation, it is a scary feeling not knowing if you will have somewhere to go for medical services.
http://www.webmd.com/diet/features/truth-about-sensa
Hi Marissa,
ReplyDeleteI actually remember seeing commercials on sensa, it really makes me wonder on where the company is at now. It fascinates me how people can believe almost anything the comes off the media and advertising plays such a large role on how people view themselves. I still see other forms of this stuff all over, I actually had to sell something like this at Costco once and people actually bought it even though I didn't talk much.
I like the pictures you chose! It is really interesting to see the contrast of a woman's body used to sell a product versus women protesting for their beliefs.
ReplyDeleteHey Marissa, I thought that the Sensa ad was pretty hilarious. I feel like most people would look at the photo the woman's toned body and they would know that you need more than Sensa to get those results. But, people still buy products like this out of desperation. As you mentioned, they want to avoid actual work but get incredible results. Advertisers know this, and use it to their advantage in their ads, especially for weight loss products. Your analysis of the Planned Parenthood protesters image was great. I liked that you pointed out how different people may react to this image. This issue is extremely complicated, and your discussion of the image represented that well.
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